Wednesday Wisdom: What's in a Name?
Throughout history names have contained great significance. Names are how people identify with who we are. Dale Carnegie, author of How to Win Friends and Influence People, one of the most popular and influential self-help books ever written changed his surname from ‚ÄúCarnagey‚Äù to ‚ÄúCarnegie‚Äù early in his career. At the time, Andrew Carnegie was one of the world‚Äôs most successful businessmen and philanthropists. Dale didn‚Äôt claim a family connection but realized it made business sense for people to make the link. This past week eight letters and an ampersand were installed on the exterior of 4810 First Coast Highway. In a season of anticipation and excitement for the new home and hospitality boutique opening this summer in Amelia Island, Cape House will begin to take shape in the minds and impressions of people. It was surreal to see the logo on display and a good reminder of the opportunity we have to bring the brand to life. Not through a name, but rather a lifestyle and ultimately a legacy. It‚Äôs why we are focused on giving back before we even open the doors. While we will continually focus on adding value to our customers and our community, ultimately there will be another name with greater importance and significance we adhere to: Christ-Follower. Any potential success of Cape House¬†will pale in comparison to the eternal influence we have. The environments we desire to create are about bringing people together to make the most of the moments. Proverbs 22:1 says, ‚ÄúA good name is more desirable than great riches; to be esteemed is better than silver and gold.‚Äù We invite you to be a part of the journey with us and to make the most of the opportunities together. Let‚Äôs make His name famous.